2013 Independent Season Campaign

The 2013 Independent Season was the inaugural season for The Arts Centre, so it required a strong appealing brand identity. ‘Independent Theatre, Independent Season’ quickly became known as ‘ITIS’. The season was aimed at a younger demographic, therefore it was a crucial that the design tapped into current design trends. The season programme was designed as an A3 poster folded down to a pocket-size A6 guide. In addition to the programme, I designed all other campaign elements including the official launch invitation, posters, print advertising, website design, and Instagram campaign.